"REP YOUR FLAVOR. REP YOUR STREETS."

Flavor meets local pride.

To tap into Gen-Z’s love for wings, hometown pride, and shareable moments, we partnered with WingStreet and DoorDash to launch a bold, street-smart campaign designed to drive engagement and orders.

CAMPAIGN CREATION
DIGITAL STRATEGY
CREATIVE DIRECTION
COPYWRITING
AD DESIGN

THE OBJECTIVE

Drive Gen-Z customers (ages 16–28) in Detroit to order WingStreet through DoorDash by sparking a city-based competition that’s all about bold flavors and repping where you're from.

THE IDEA

Rep Your Flavor. Rep Your Streets.
A Hometown Sauce Showdown where each neighborhood goes head-to-head, voting for the WingStreet sauce that best reps their local flavor. Fueled by geo-fenced ads, social engagement, and limited-time incentives, the campaign turned sauce loyalty into local pride—and clicks into conversions.

THE RESULT

A campaign built to resonate with Gen-Z: local, interactive, and flavor-forward. By turning sauce into a symbol of identity, WingStreet stood out in a crowded delivery landscape—and got people talking, sharing, and ordering.